About Us

YOU will LOVE it LIVE is a boutique performing artist booking and management agency based in Ontario serving Canadian and International artists. From pop, folk, soul & jazz music to comedy and musical theatre, each of our thoughtfully selected artists are dynamic performers, professional on and off stage and just all around great people.  We look forward to working with you to find the right act for your performing arts series, festival or special event.

Genny DeMerchant  Owner | Agent

gennyRaised in a musical home by a mother who most likely would have been a concert pianist if she hadn’t chosen instead to raise a family of six, and a serial entrepreneur for a father, it’s only natural that Genny ended up with a music degree and a passion for running her own business.  

 Genny’s experience ranges from developing and implemented marketing strategies for independent artists up to large scale theatres, from “doing everything” at a brand new producing theatre company to leading a marketing and development team at a municipally owned, 780 seat presenting theatre.  She’s been the Chief Marketing Officer for one of Canada’s largest venues, sat on non-profit boards, worked for a symphony orchestra and played in a pop band.

It’s the range of knowledge and experience Genny brings to the table which directs her work with artists and presenters, helping her to understand their individual needs and wishes.  Genny DeMerchant is proud to lead YOU will LOVE it LIVE with the unwavering goal of bringing more artists and audiences together.

Costin Manu  Agent      

Prior Costin Manu, Agent for You Will Love It Liveto joining YOU will LOVE it LIVE, Costin was the Manager of Programming and Community Engagement at the Burlington Performing Arts Centre, the Executive Managing Director of the award-winning Gloucester Stage Company in Massachusetts, the Executive Director of the Sandusky State Theatre in Ohio and the Theatre Manager, the Manager of Programming, Marketing and Development and the city’s Manager of Arts, Culture and Theatres, at the award-winning Rose Theatre in Brampton in Ontario, Canada.

Over the last 35 years, he has produced over 50 professional plays and musicals and directed almost just as many. He has also worked extensively as a theatre director, as well as an actor in film, television and theatre in Europe, Canada and the United States. He was also an Associate Producer for the hit comedy Six Dance Lessons In Six Weeks on Broadway.

With over 30 years of experience in presenting, producing, directing, programming, marketing, publicity, fundraising and sponsorship, Costin brings a wealth of industry knowledge to his role of booking agent.

Jim Eagle   Founder Emeritus

 jim eagle






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