About Us

YOU will LOVE it LIVE is a performing arts booking and management agency based in Ontario serving Canadian and International artists. From pop, folk, soul & classical music to comedy and musical theatre, each of our thoughtfully selected artists are dynamic performers, professional on and off stage and all around great people.  We look forward to working with you to find the right act for your performing arts series, festival or special event.

Genny DeMerchant  Owner | Agent
genny (at) youwillloveitlive.com 

Raised in a musical home by a mother who most likely would have been a concert pianist if she hadn’t chosen instead to raise a family of six, and a serial entrepreneur for a father, it’s only natural that Genny ended up with a music degree and a passion for running her own business.  

Genny’s experience ranges from developing and implemented marketing strategies that work for independent artists up to large scale theatres, from doing pretty much everything at a brand new producing theatre company to leading a marketing and development team at a municipally owned, 780 seat presenting theatre.  She’s been the Chief Marketing Officer for one of Canada’s largest theatres, sat on not-for-profit boards, worked for a symphony orchestra and played in a pop band.

It’s the range of knowledge and experience Genny brings to the table which directs her work with artists and presenters, helping her to understand their individual needs and wishes.  Genny DeMerchant is proud to lead YOU will LOVE it LIVE with the unwavering goal of bringing more artists and audiences together.

 What We Offer 

  • Booking Representation for Performing Artists 
  • Career Planning & Management
  • Branding, Strategy & Social Media Planning


YOU will LOVE it LIVE! gratefully acknowledges the financial support of:

Logo for Canada Council for the Arts